GoThrift
Wear Without Waste
↳ Pre-loved clothing
05
GoThrift
Wear Without Waste
↳ Pre-loved clothing
05
Project information
Go Thrift is a UK-based fashion brand redefining second-hand shopping for a new generation of style-conscious, sustainability-driven consumers. With a focus on affordability and individuality, their mission is to make sustainable fashion feel as exciting and expressive as buying new—without the environmental cost.
The brief was to create a visual identity that captured this spirit: vibrant, optimistic, and unapologetically bold. We worked closely with the Go Thrift team to build a brand that could scale across packaging, content, and e-commerce—while staying rooted in purpose and driven by personality.
©Forever