— PROJECT NAME
Something Paper Brand Identity
Something Paper approached me to develop their new brand around luxury stationery.
I approached this by creating a series of routes as shown below, before arriving at the final design seen above. This brand incorporates a symmetrical line-drawn mark representing both the 'S' of Something as well the folded corners for the paper. We settled on a monospace typeface as this really strengthened the clean and crisp nature of the high quality product.