Plotpackers
Real stories, real adventures.
↳ Travel
06
Plotpackers
Real stories, real adventures.
↳ Travel
06
Project information
Plotpackers runs group trips and expeditions for people who want to travel properly, safely and build true companionship in the process. Founded by Louise Truman, it had grown fast on word of mouth and social, but the brand hadn't caught up with the business. The brief was to rebuild their identity from the ground up to reflect the business they are today. The strategy was already working for them, it just needed to look and feel like it.
We built a bold, condensed wordmark along with a vibrant colour palette, backed by playful hand-drawn illustration and copy that doesn't take itself too seriously.
