Vets at Home
How things end matters
Client
Vets at Home
Deliverables
Brand identity
Industry
Animal healthcare
Project information
Vets at Home offers in-home euthanasia for pets, helping owners give their animals a peaceful goodbye in familiar surroundings rather than a clinical one. The existing brand didn't reflect the sensitivity of what the service does, it needed to feel warm and trustworthy rather than clinical. The brief was to build the identity from the ground up.
We built a calm, considered identity, a soft palette of deep green, leaf green, mint and salmon pink, paired with a gentle serif logotype and a clear mission line: "Helping pet owners say goodbye, their way." It carries through everything from stationery to app icons, giving Vets at Home a brand that feels right for what's often the hardest moment in someone's relationship with a pet.
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New Balance
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