KPMG | Acceleris is a venture capital brand helping high-growth businesses scale with confidence, clarity and credibility.
Client
KPMG | Acceleris
Category
Brand Identity + Web Design
Date
Jan 2022
A venture capital brand designed to help early-stage businesses unlock expert support and accelerate their growth.
KPMG | Acceleris
A venture capital brand for the scale-up generation.
Acceleris is a new brand from KPMG designed to help startups and scale-ups access the strategic, financial and operational support they need to grow. Created to feel more founder-friendly than traditional professional services, Acceleris strikes a balance between clarity and credibility—offering early-stage businesses access to the experience of one of the world’s leading advisory firms, without the corporate red tape.
The brief was to create a visual identity and digital presence that would set Acceleris apart from KPMG’s core offering while still feeling connected. We worked closely with internal stakeholders to develop a brand that could flex across investor decks, marketing materials, events, and digital touchpoints—supporting the team's ambitious vision for scale.
Creating a distinct identity
We designed a bold but simple visual identity that could work hard across channels—from pitch decks to partnership events—without losing trust. The tone and aesthetic intentionally lean younger and more accessible, without losing the polish expected of the KPMG brand.
Designing for Founders
The brand system was built with practicality in mind. Every element, from type choices to colour palette, was tested across key formats like decks, sales materials, and social posts—ensuring consistency and ease of use for a fast-moving team.
Futureproofing for multiple touchpoints
As Acceleris grows, so too will its ecosystem of tools, partners and founders. The identity needed to flex for different audiences, content types, and use cases. We built a robust set of guidelines and templates to help the team scale the brand without losing its core character.
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