Go Thrift is a circular fashion brand making second-hand style accessible, affordable, and full of personality.
Client
Go Thrift
Category
Brand Identity + Web Design
Date
Apr 2022
A bold identity for a fashion brand on a mission to change how we shop—without compromising on self-expression.
Go Thrift
Go Thrift is a UK-based fashion brand redefining second-hand shopping for a new generation of style-conscious, sustainability-driven consumers. With a focus on affordability and individuality, their mission is to make sustainable fashion feel as exciting and expressive as buying new—without the environmental cost.
The brief was to create a visual identity that captured this spirit: vibrant, optimistic, and unapologetically bold. We worked closely with the Go Thrift team to build a brand that could scale across packaging, content, and e-commerce—while staying rooted in purpose and driven by personality.
Turning values into visuals
From typography to tone of voice, every design choice was made to balance ethics with attitude. The bold, expressive aesthetic reflects the brand’s stance on individuality and self-expression, while still championing sustainable values at its core
Built for Gen-Z wardrobes
The visual identity was designed to perform across digital, social, and real-world touchpoints—from online storefronts and campaign graphics to clothing tags and packaging. The result: a brand that feels cohesive, memorable, and made to share.
Energy, not egos
Rather than positioning Go Thrift as another worthy, minimal sustainability brand, we leaned into fun, colour and energy—making second-hand feel like a first choice, not a compromise. The tone invites, celebrates, and empowers.
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