Earth’s Secret is a wellness brand rooted in nature and backed by science. Reborn with a complete identity, packaging, and digital presence.
Client
Earth's Secret
Category
Brand Identity, Packaging + Web
Date
Apr 2022
A full-spectrum brand refresh that brings clarity, authenticity, and elegance to natural self-care.
Earth’s Secret
Natural beauty elevated with intention
Earth’s Secret specialises in clean, natural beauty and wellness products—from mineral makeup, moisturisers, and body care to well‑being supplements crafted with patented ingredients. Committed to ethical sourcing and transparency, the brand needed a refreshed identity to match its premium, nature‑powered positioning.
Over the course of the project, I reimagined the entire brand from first principles—creating a refined logo, visual system, packaging suite, and website. Every touchpoint, from amber-jar moisturisers to supplement capsules, was redesigned to communicate purity, confidence, and grounded luxury.
Logo & Visual System
The new wordmark uses a balanced serif with leaf-accent punctuation to suggest nature-rooted elegance. Paired with earth-toned palettes and minimal graphic elements, the visual system feels modern, clean, and sincere—supporting a brand promise of pure beauty.
Packaging Designed to Shine
Each product was designed for both shelf and digital environments, combining custom illustrations, soft matte finishes, and botanical accents. Ingredient callouts like KSM‑66® Ashwagandha and Affron® saffron are featured prominently to highlight efficacy and provenance
Website & Digital Presence
The new site blends editorial storytelling with natural imagery, ingredient guides, and clear calls‑to‑action. A custom quiz helps visitors find their ideal routine, while subscription flows, Trustpilot social proof, and journal features boost credibility and engagement.
Prev
