Founded
Founder stories, told right
Client
Flight Story
Deliverables
Brand identity, Website design
Industry
Media & Publishing
Project information
A full brand creation for a digital publication championing the builders of tomorrow. Combining authority with attitude, clarity with cultural edge.
Founded is a new kind of business media brand—built for the founders, builders and operators shaping tomorrow. Designed to cut through the noise of legacy outlets and clickbait headlines, Founded champions real insight over hot takes, and delivers stories with relevance, substance and style.
From initial strategy through to naming, visual identity and design systems, we worked with the team behind Founded to build a brand that felt at home in both editorial and social spaces. The result is a confident, modern brand system that flexes from podcast to pitch deck, from carousel to keynote.
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